ELLE magazine has created an augmented reality (AR) experience to bring their Women in Hollywood issue to life for readers. Through their app,
readers get an immersive content experience by hovering a mobile device over any one of ELLE’s eight November covers to view an exclusive video interview featuring Kristen Stewart, Lupita Nyong’o, Amy Adams, Anna Kendrick, [and more.]
The issue hits newsstands nationwide on October 18.
AR functionality on the ELLENow app currently supports Apple devices, (with Android coming soon) and is available at iTunes
Via PRNewswire
Image Credit: HuffPost RYOT’s Technology Powers the ELLENow App to Bring Augmented Reality to November’s ‘Women In Hollywood’ Issue (PRNewsFoto/HuffPost RYOT)